Projects – Caitlin Johnson

Content Creator

Creating is my favorite thing to do and I feel so lucky that I’ve been able to pursue a career doing just that! From creating social media images or infographics to writing PDFs to send out for lead nurturing, it’s my passion. I especially love seeing it in action, helping the companies I’ve worked for achieve their goals.

Links to Writing Samples:

- For access to my a complete list of my Business2Community published pieces, please click the link. Topics are heavily focused on advanced email and marketing techniques and ideas.
- In late of 2016 I began writing for The Austinot and in 2017, I became a regular contributor. Click that link to check out my articles.
How to Optimize Leads and Increase Upsells Curata
6 Steps to Building a Successful Facebook Group Blogging Bistro
3 Questions to Ask Yourself Before You Pay for Traffic Get Entrepreneurial
6 SMS Marketing Best Practices for 2017 Mondovo
Do Traffic Numbers Really Matter? SEO Hacker
Build a Community Around Your Business with Facebook Groups Digital Information World
3 Marketing Techniques From the 1900s That Still Work Today UCraft

Part-Time Graphic Design Artist

Program(s) used: Adobe Illustrator and Photoshop

Dropship Lifestyle PDF

Program(s) used: Adobe InDesign

Infographics Created for XTech Staffing

Program(s) used: Adobe Illustrator

Digital Marketing

You’re not a marketing expert. And you’re not sure how to design an effective email, update your website, or fix your online SEO. I’m here to help design, write, and deliver well-crafted messages to your customers and new leads!

From website management to online marketing and SEO, I have you covered!

– B2B Marketing	– B2C Marketing
– Email Marketing	– Content Marketing
– Google Adwords Optimization	– Google Analytics
– Inbound Marketing Techniques	– Lead Generation & Nurturing
– Off-Page Optimization	– On-Page Optimization
– Pay-Per-Click Advertising	– Relationship Management
– Search Engine Optimization	– Split A/B Testing
– WordPress.org	– Growth Hacking

Certifications:

Google Analytics ・ Hubspot Inbound Marketing ・ Hubspot Email Marketing ・ Facebook Advertising

Favorite Tools & Programs:

Ahrefs ・ SEM Rush ・ Google Analytics ・ ZOHO Campaigns & CRM ・ Moz Keyword Explorer

Social Media

Captivating and engaging audiences through social media is where I shine. I have 5 years of professional experience managing the social media networks and campaigns of many businesses, large and small.

I am incredibly passionate about building momentum towards my clients’ business goals, whatever they may be. I know how to deliver authentic value to client audiences, achieve meaningful interactions between people and brands, and stimulate community growth. And that’s what I love about social media.

With a background in communications and marketing, I offer the opportunity to manage and grow social media accounts for businesses. Additionally, I can create unique, original content and run ads for those profiles.

I also offer a management opportunity to brands. With this, I personally grow your brand and business by utilizing social media and blogging in a monthly campaign.

I like to speak with every brand or business to truely understand their needs and wants before giving a price estimate. Below gives you an idea of what I provide and can offer for social media management.

With all social media management packages you receive:

A Dedicated Social Media Manger Who is Addicted to Staying One Step Ahead of the Competition
Weekly Scheduling on Multiple Profiles
Daily, Authentic Engagement With Your Audience
Consistent Growth For You and Your Business
Monthly Analytics and Bottom-Line Reporting
Twitter Targeting Tool
Unique Content Creation, if needed
Ad Creation and Implementation, if needed

Pricing:

Pricing varies on a case-by-case basis. Services are on a month-to-month basis, no long-term contract, and paid monthly before services are delivered.

Email me so I can tailor a plan and package to fit your needs! Packages start as low as $200/monthly

Areas of Expertise	Favorite Tools & Programs
– Branding	– Canva
– Facebook Ads	– Crowd Babble
– Profile Optimization	– Hootsuite
– Hashtag Optimization	– Instagram
– Organic Engagement	– Klout
– Organic Growth	– Pinterest
– Social Media Images	– Rite Tag
– Social Media Marketing	– Status Brew
– Twitter Ads	– Twitter